Tether now calling shots at Juventus?

The heavyweight champ of stablecoins, just upped its game in Italy, big time. We’re talking about Juventus, the crown jewel of Serie A, a club with more trophies than some people have socks.

Tether have bumped their stake in Juventus to over 10% of the club’s shares. That’s 10.12% of the pie, to be exact, with 6.18% of the voting rights.

Experience

Tether started out with a respectable 8.2% slice of Juve, but apparently, that wasn’t enough. Like a true player, they came back for seconds.

Why? According to Tether’s top boss, Paolo Ardoino, this isn’t just about the money. No, no.

This is about innovation, about shaking up how fans experience the game, and, of course, about making sure Juventus stays tough, on the field and in the boardroom.

Ardoino’s got big dreams. He’s talking about long-term collaboration, about helping Juve lead not just in football, but in tech too.

He wants to bring fans closer with digital experiences, boost the club’s financial muscle, and get this, maybe even help shape a new board of directors.

Trophy

And don’t think Tether’s stopping here. They’re ready to throw in more cash if Juventus needs it, keeping their spot as a top dog.

It’s all part of a bigger plan, Tether’s been spreading its bets in pro sports, and Juventus is now the crown jewel in their growing collection.

Meanwhile, Tether’s main business, USDT, keeps breaking records. Their market share? Up to 75%, from just 55% two years ago.

That’s $118 billion in USDT floating around, and $400 million in revenue in just the last month. Not too bad for a company that started as a bridge between dollars and crypto.

Goal

So, Tether’s not just padding their wallet, they’re making moves, building alliances, and putting themselves at the heart of the action.

Juventus gets a financial backer with deep pockets and a taste for innovation. Tether gets a seat in the VIP box, and maybe a little more say in how things run. Win-win.

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